TIFF Love | Carré Noir Bucharest

Build for today with room for tomorrow.

Mind what people say, watch what people do.

Look at a square, don’t cut its corners.

Balance “Why?” and “Why not?”.

Relevant for today is relevant for every day.

Don’t ask for a place in people’s lives. Earn it.

Square implies right angles.

Well-defined, well-designed, well-intended.

Grow predictably, yet unexpectedly.

Come up with a copycat never seen before.

Square up to round up.

If you stand the test of people, you stand the test of time.

If people love you, give them a reason.

Make square black holes.

TIFF Love

The visual universe for TIFF, the largest and most established film festival in Romania and southeastern Europe.

Quest:
TIFF is a festival that generates an incredible amount of emotions. Through every movie seen, through every unexpected meeting, through its amazing concerts, parties, workshops, and conversations. TIFF is a shared experience with a lot of people we don't necessarily know, but together with whom we through a carousel of feelings.

Breakthrough:
TIFF LOVE. We developed an extended visual universe around the identity of the festival, structured in the form of a graphic "equation" that captures and translates the immense variety of emotions one experiences at TIFF. In other words, a visual declaration of love for every single thing that makes TIFF unique and at the same time, a radiograph of the relationship established between the festival and its people in over 20 years of existence.

#visualsystem #pattern #elements