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The visual universe for TIFF, the largest and most established film festival in Romania and southeastern Europe. 

TIFF is a festival that generates an incredible amount of emotions. Through every movie seen, through every unexpected meeting, through its amazing concerts, parties, workshops, and conversations. TIFF is a shared experience with a lot of people we don't necessarily know, but together with whom we through a carousel of feelings. 

We developed an extended visual universe around the identity of the festival, structured in the form of a graphic "equation" that captures and translates the immense variety of emotions one experiences at TIFF. In other words, a visual declaration of love for every single thing that makes TIFF unique and at the same time, a radiograph of the relationship established between the festival and its people in over 20 years of existence. 

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